About Food For Thought FFT

We work together with our clients to devise and implement their strategy in the international food and drink markets.

We bring under one roof strategic research, food and drink industry insight and financial expertise.

Market Research

The starting point for our customers in formulating their international strategy: market size in volume and value terms, the competitive structure of the market and the main brands, retail and foodservice breakdown.

Through the FFT strategic database and our partners' research we cover the global food and drink market. We count over 150 individual products and categories and have nearly 10000 off-the-shelf reports listed on our site. Browse our research library by product, by product category, or by country.

Corporate Advisory

We partner with our customers to formulate and implement their strategy in the international food and drink markets, be it to develop the business geographically or product-wise, make an international acquisition, or seek an exit.

Our in-house strategic database is an enviable starting point, to which we add our team of consultants with an extensive background in the food and drink, and in the financial industry. And of course we also tap into our network of industry contacts.

We ensure a smooth transition from strategy consulting to implementation and reduce dramatically the external fees the customer will ultimately pay.

More about our corporate advisory.


FFT is a Swiss, independent, international food and drink consultancy based in Geneva. It was launched in 1989 by Founding Partners Alan D. Deane and Michael R. Salmon. Following Michael's departure, Cristian Stoian joined Alan Deane as Partner.

FFT's pioneering International Food & Drink strategic database was launched in 1990, covering the then 12 European Community members and 70 food & drink product markets. This project met with wide success from its inception and has since expanded to cover over 150 food and drink product and product category markets in each of the most important country markets in the world.

Besides selling food and drinks research reports, FFT provides bespoke consultancy and corporate advisory for numerous international customers.